Lydia is a Frankenstein, misfit creative with a decade of experience in mission driven marketing. Lydia is the Co-Founder and CEO of MØRNING, a creative strategy and conscious storytelling studio based in London.

Previous creative leadership roles include her most recent at Nike HQ, where she led the creative and narrative team for Nike Sportswear, ACG, and the Women’s category. Prior to that, she was the Group Creative Director of Refinery29 in New York. She’s judged Clio Awards, D&AD and was a Cannes Lions delegate. She’s worked at advertising agencies in New York (Anomaly) and London (M&CSAATCHI), always in hybrid creative roles honing her passion for digital storytelling. She has given talks on ethical commissioning at Instagram and NYTimes, and written articles on style and feminism for Refinery29, Riposte, Vogue, and Dazed.

She spends her free time marinading meat, and recently self published a food zine about her Hakka Chinese heritage to support Welcome To Chinatown. She met her husband on myspace 17 years ago.