Case Study
Oranje Fatalis
ART BUYING
THE BRIEF
A bold, high-intensity visual world where confidence is raw and unfiltered. Sweat, scars, grills and snarls captured in badass portraits that demand attention. Playful rebellion meets controlled chaos, where bruises are worn like badges, and smirks double as challenges. Always keeping the kit in frame and focus, we use distorted angles with playful details to add character to each player. Every image is confrontational, tactile and unapologetically dominant.
A bold, high-intensity visual world where confidence is raw and unfiltered. Sweat, scars, grills and snarls captured in badass portraits that demand attention. Playful rebellion meets controlled chaos, where bruises are worn like badges, and smirks double as challenges. Always keeping the kit in frame and focus, we use distorted angles with playful details to add character to each player. Every image is confrontational, tactile and unapologetically dominant.
We were so hyped to receive this Nike brief for the Women’s Euro’s 2025 celebrating the Dutch national team, the Oranje Leeuwinnen. It had all the elements we love: sport, kick-ass athletes, a bold, graphic and nostalgic aesthetic, and a strong typographic treatment 😈 Darklight 🫱🏻🫲🏾 liquid chrome font.
We commissioned photographer duo Alma de Ricou & Manon Engel @ Division for their disarming portraiture as well as their fresh take on contemporary visual culture. Their work is pretty iconic!
CREDITS:
Agency: Wieden+Kennedy Amsterdam
ACD: Christian Baur
Producer: Salt Ibraeva
Art Buying: Darklight
Photography: Alma de Ricou & Manon Engel
Photographer Production: Division
Tulips: Bloom & Wolf Amsterdam
Agency: Wieden+Kennedy Amsterdam
ACD: Christian Baur
Producer: Salt Ibraeva
Art Buying: Darklight
Photography: Alma de Ricou & Manon Engel
Photographer Production: Division
Tulips: Bloom & Wolf Amsterdam