Case Study
THIS IS LIVING, SINCE 1925
100 years of beachside brilliance 🌊 To celebrate a century of Corona, their latest global campaign dives deep into what the beach has always given us – space to breathe, connect and just be. Every decade reimagined and re-shot with era-specific gear, capturing a century of sun-soaked moments.
Darklight was proud to source and license key images for this cinematic ode to beach culture and timeless freedom ☀️
The campaign stretches across digital and out-of-home, featuring the iconic beach visuals Corona’s famous for — alongside a progression of moments showing how the beach has brought out our best side in similar ways over time. Ultimately proving that ‘This is Living’ isn’t just a tagline, it’s a feeling that’s persisted for a century.
CREDITS:
Agency: Wieden+Kennedy Amsterdam
Creative Directors: Güney Soykan & Kervins Chauvet
Art Directors: Riccardo Rachello & Teresa Montenegro
Producer: Joanna Roman