Go deeper than the trend report

Human-led creative research rooted in culture.

CULTURAL INTELLIGENCE

Cultural Intelligence is our creative research service for culturally curious brands and agencies looking to connect with audiences authentically.

We delve into the pillars of culture; from music and sport to fashion, fine art and design, to go beyond the dashboard and speak to the artists, makers and leaders pushing each space forward. We look at the visual trends emerging, what’s changing and why it matters.

Our team of creative researchers leads the exploration, and wherever possible we bring in independent experts from the field. The result is cultural insight with real depth, which informs brand positioning, sharpens creative thinking and gives your teams a point of view with substance.

Cultural Intelligence is our creative research service for culturally curious brands and agencies looking to connect with audiences authentically.

We delve into the pillars of culture; from music and sport to fashion, fine art and design, to go beyond the dashboard and speak to the artists, makers and leaders pushing each space forward. We look at the visual trends emerging, what’s changing and why it matters.

Our team of creative researchers leads the exploration, and wherever possible we bring in independent experts from the field. The result is cultural insight with real depth, which informs brand positioning, sharpens creative thinking and gives your teams a point of view with substance.

IN PRACTISE

Hublot: Contemporary Materiality

For Hublot, a brand defined by material innovation, we explored how artists, designers and competitor labels are reimagining materials through a contemporary lens. We charted the creators, movements and sustainability breakthroughs defining this space, from the lab to the runway. This gave Hublot a clear cultural point of view to inform its visual positioning and storytelling.

Hennessy: Black Neo-Traditional Art

For Hennessy, we sourced an inspiring resumé of Black contemporary visual artists with links to Akron for: Collab with a King [Hennessy x LeBron James collaboration]. We mapped the artists and the influences shaping the work, giving this heritage-steeped brand an understanding of a scene that was rooted in place.

Work with us

HOW WE WORK

EXAMPLE PROCESS

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We begin with your brand, your audience and the cultural territory where you want to be taken seriously
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Together, we define the pillars worth exploring, whether that’s a particular scene or subculture, a movement, a medium or an emerging idea
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Our team researches it in depth, drawing on independent experts, practitioners and cultural leaders in the field and tracking what’s emerging at the edges
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We distil the findings into a clear set of themes, references and opportunities, shaped around your brand
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Finally, we translate the insight into direction, with recommendations for positioning, content and creative collaborations

Darklight | Cultural Intelligence Service | Creative Research for Brands

●
We begin with your brand, your audience and the cultural territory where you want to be taken seriously
●
Together, we define the pillars worth exploring, whether that’s a particular scene or subculture, a movement, a medium or an emerging idea
●
Our team researches it in depth, drawing on independent experts, practitioners and cultural leaders in the field and tracking what’s emerging at the edges
●
We distil the findings into a clear set of themes, references and opportunities, shaped around your brand
●
Finally, we translate the insight into direction, with recommendations for positioning, content and creative collaborations

WANT TO LEARN MORE?

GET IN TOUCH 👈🏾