In a recent portfolio review with photographer Emily Scarlett Romain, we were struck by the clarity and self-assurance with which she presented her work. Her ability to speak with such conviction about her creative process left a lasting impression. We sat down with Emily to explore how positivity, certainty, and personal branding have shaped her portfolio and helped elevate her work in a highly competitive industry.

How does self-belief shape a photographer’s approach to presenting their work? How can a positive mindset influence both their creative process and the perception of their portfolio? And how does personal branding help craft a more memorable story behind the images?

Preparation is everything. Before any meeting, I research who I’ll be speaking to and try to understand their needs and expectations, which helps me feel more in control and assured. Knowing your work inside out is equally vital—what story you’re trying to tell, your strengths, and how your approach aligns with their goals. If you’re not secure in your own work, it’s hard to convince others to be. Building a connection is also crucial.

Beyond presenting your work, you need to showcase your personality and let people see how it translates into a strong working relationship. Clients invest in you as much as your skills, so creating a positive rapport is essential. I also remind myself that clients often have a clear vision for their projects but rely on us to guide them creatively. By being adaptable and answering questions thoughtfully, you can offer reassurance, which is key. And while nerves are natural, focusing on genuine communication and preparation helps them work in your favour.

Having a strong support system makes all the difference. Whether it’s a group of peers or a mentor, being part of a creative community reminds me of the value in what I do. This exchange of ideas and encouragement keeps me grounded. Feedback, while sometimes hard to hear, is an opportunity to grow. I aim to approach it with humility, knowing that others’ perspectives can reveal insights I might not have considered. However, I also remain firm on what’s important to me, and my work. Lastly, stepping back when needed is important. Confidence comes when you give yourself the space to reflect, recharge, and reconnect with your creativity.

Branding is about more than visuals; it’s the story your work tells. I collaborated with designer Kate Bull to create branding that reflects key themes in my photography; adventure, joy, and the enjoyment of nature. This cohesive identity, which runs through my website and portfolio, has allowed me to attract clients who resonate with my work. For the website, Kate and I curated my work in a way that highlights the images I want to be commissioned for; ones that show intergenerational stories and the importance of human connection. By communicating my style clearly, it sends a strong signal to potential clients about the type of work I’m passionate about creating.

Another exciting step has been working together on my printed portfolio, for which Kate & I leant into a more editorial style for the layouts, moving away from a traditional printed portfolio format. We took this approach as it reflects how my work is best experienced – via collections and stories, rather than isolated spreads. Knowing this has helped us create something unique that I’m excited to share!

Start small and simple. Before commissioning formal branding, simply choosing fonts and layouts that feel authentic to you and your work can create consistency across the places your work is shared. And then, over time, collaborating with professionals who align with your vision can help to elevate presentation. On social media, let your personality shine alongside your photography. People want to see your creative process and know that you’re approachable and collaborative. Plus consistency in posting, and having a clear message when you do, is key to attracting the right clients.

Freelance work comes with highs and lows, but I’ve learned not to force creativity, and when self-doubt creeps in, I take a break to recharge—whether that’s spending time with friends, researching, or pursuing personal projects. It’s also worth remembering that the industry is constantly evolving. Trends change, and there’s always another opportunity around the corner. Overall, by trusting your unique style, whilst being adaptable, you can help yourself to keep things in perspective.

Community support is invaluable. Talking through projects with others often brings clarity and fresh ideas, and staying authentic helps me stay connected to my work. Truly it’s about embracing the journey. The goalposts may always seem to move, but with patience, persistence and reminding yourself why you wanted to do it in the first place, the creative process remains fulfilling.

Emily’s Work

emilyscarlettromain.com

@emilyscarlettromain